1. Good News.

I received over 1,000 responses to our 2026 Survey and it was insanely helpful getting direct feedback from so many of you.

One of the best parts of being such a small business is that there aren't a billion hoops for us to jump through to enact change. We do have a limited budget to work with, so some lofty ideas aren't as achievable. But there are a lot of suggestions that we're able to act on pretty quickly.

And that's literally my favorite part of doing Surveys and from getting feedback throughout the year. I get an outsiders perspective on things that might seem so obvious, but when you're in the thick of it, sometimes you're not seeing the forest for the trees.

There are a lot of things that I've already started working on and hope to be able to add in the coming weeks including expanding our Rewards Program with more opportunities to earn points, as well as better options for redeeming them.

I'm also working with artists on creating more exclusive designs to launch more of our OUAT Limited Features, as well as testing some different industry blank tees, hoodies and tanks to do limited runs on.

2. Bad News (Or at least Not as Great News).

A few weeks ago, I sent out a survey asking for your feedback on the future of OUAT.

We received over 1,000 responses and it was insanely helpful getting direct feedback from so many of you.

If you're new here, my name is Jason and I run this small, family business in Tempe, AZ. We print, pack and ship everything ourselves. We support Independent Artists. Never AI. We don't cut corners. We don't have chat bots answering e-mails. We're real people. Reading and responding to every e-mail. Every DM. And every comment on our socials. And that's something that I take a lot of pride in.

It's something that I do because I genuinely care about this little niche space that we carved out together.

And you are the reason that I have held off raising prices for as long as I possibly could. Because while I know that things have gotten WAY harder for me, I know that they've gotten way harder for you too. Groceries and rent have skyrocketed. The day to day feels overwhelming.

And sometimes... just impossible. And I am right there with you.

The last time I raised prices was in 2023, and I’ve put off doing it again for as long as I possibly could. I tried to absorb the cost increases, wait things like tariffs out or try to find a way around them.

But unfortunately, none of those are realistic options anymore, and if we want to still be here tomorrow, we need to make the changes that we talked about in our Survey (if you didn't take it yet and want to, we're going to open it up again for another week. You can find it at the end of this blog).

So starting today, February 16th, I have been forced to raise our prices.

I went with the absolute lowest amount I could raise them by and I am going to do my best to keep the pricing here, even though more than half of you said that you'd be okay with going to $20. I never want to charge more than I have to.

In the meantime, please know that I’m not raising prices so I can buy a yacht or disappear into early retirement. I’m honestly just trying to find a way to cover rising healthcare costs, pay my employees and artists a living wage, and maybe, eventually, pay myself again.

3. 2026 Survey Responses

Most of our survey responses had open ended options to give more direct input/feedback, so there are a lot of questions that I can't cover here succinctly. I'm going to try to create some content soon to talk about your responses on those questions.

Below you can find some of the results to some of our multiple choice questions from our 2026 Survey.

What is the MOST you would pay for Featured Designs without changing how often you buy?
- $20 (52%)
- $19 (11.5%)
- $18 (31%)
- N/A - I'd stop buying if you raised prices (5.5%)

How often have you shopped with us in the last year?
- Bought the same amount as usual (38.5%)
- Bought less than I have in the past (36.1%)
- Bought more than usual (25.4%)

How important is increased artist pay when thinking about pricing changes?
- Very important (37.5%)
- Somewhat important (31.6%)
- Neutral (27.6%)
- Not important (3.3%)

Have you purchased either of our OUAT Limited Designs (Limited to 100 Prints)?
- No. I want to, but I wasn't interested in either of the first two themes (45.4%)
- No. I wanted to but they were sold out before I could grab one (21.4%)
- Yes! I did order one/both of them (10.9%)
- No. I tried to but they were sold out before I could grab one (15.3%)
- No. I'm not interested in this kind of release (7%)

What reward would you like for taking the time to answer this survey?
- 15% Off Code (55%)
- 500 Rewards Points (45%)

5. Can I Still Take the 2026 Survey?

Unfortunately, the 2026 Survey has ended. But we will be doing another one in a few months to check in with everyone, so stay tuned.